Rand Farm Park
I collaborated with copywriter Richard Thorpe on rebranding Rand Farm Park, known for child-focused activities. Our goal was to modernize the brand, create guidelines, and design strategies for physical and digital growth.
We adopted an illustrative approach, adjusting the logo subtly while maintaining the core identity. The resulting brand guidelines successfully repositioned Rand Farm Park as a modern, family-friendly destination, offering consistency across physical and digital experiences.
