Andrew Potterton

I developed the brand identity for music composer and producer Andrew Potterton. Andrew is a successful musician, with work that spans across TV, Theatre and Radio. I was asked to inject some attitude and ambition into the new identity, along with a sense of willingness to evolve and adapt as the brand pushes forward.

The dynamic logo invites conversation and collaboration, which is the key focus of Andy’s goals moving into the future. I wanted the logo to feel progressive, established and exciting.