Leeds United

This project was undertaken at Azzuu, the company I currently work for. These graphics are owned by both Azzuu and Leeds United. For more information please visit azzuu.com.

I spearheaded the social media campaign for Leeds United’s 2021-2022 graphics. The focal point of this campaign was to create compelling social graphics that captured the essence of the season, with inspiration drawn from the kit sponsor, Adidas.

In line with the client's vision, we incorporated a grungy graffiti style into the social graphics. This aesthetic not only aligned with the grittiness associated with sports culture but also resonated with the target audience, providing an authentic and dynamic visual experience.

By infusing the graphics with elements of street art, we were able to create a distinct visual identity for the campaign. The bold and energetic designs mirrored the excitement and intensity of football, capturing the attention of fans and driving engagement across social media platforms.